LASOR – Logo Design
Legal Action to Save Our Rhino (LASOR) is a group of legal experts passionate about South Africa’s wildlife. LASOR needed a logo that would illustrate the groups aspiration for legal justice for the rhino. The round form of the logo represents the African sun – is it sunset for the rhinos, or is there hope for a new sunrise? Instead of having a full tree, also used in the South African justice logo, there is half a tree and the other half is replaced by the rhino. This symbolises the co-dependance of the two in nature. The scales symbolise the justice and legal action of LASOR. The one scale hangs from the rhino’s horn, and the other from the tree. This means that there is justice when the scales are in balance, so if either the rhino or the tree were to be removed, so would justice.
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